Marketing Lead
Full time @Zeraki posted 1 month ago in Sales/Marketing Shortlist Email JobJob Detail
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Job ID 3640
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Offered Salary 1000
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Career Level Others
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Experience 2 Years
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Gender Both
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Industry Management/Administration
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Qualifications Diploma/Degree
Job Description
About the Role
Role Overview: We’re looking for a proactive, data-driven Marketing Lead eager to drive Zeraki’s growth through effective performance and brand marketing strategies. Ideal candidates are digitally savvy, creative problem-solvers, passionate about education, and excited to scale a rapidly growing African brand.
Responsibilities:
1. Strategy Execution:
● Implement and refine Zeraki’s integrated marketing strategy across both B2B (schools) and B2C (parents/students) segments.
● Execute full-funnel campaigns from awareness and acquisition to conversion and retention, maximizing customer lifetime value (LTV).
2. Performance Marketing:
● Manage data-driven outreach campaigns, leveraging digital channels (Google Ads, Facebook, Instagram, LinkedIn, SMS).
● Oversee event marketing and on-ground activations at educational expos, workshops, and conferences (KESSHA, KEPSHA, EdTech summits).
● Continuously optimize funnel conversions via retargeting, personalized messaging, and behavior-driven triggers.
3. Brand Marketing:
● Build Zeraki’s brand identity through consistent storytelling and emotional engagement across digital and offline channels.
● Foster community pride and advocacy through social proof, student success stories, and interactive digital campaigns.
4. Analytics and Optimization:
● Monitor real-time dashboards, track key marketing metrics, and ensure continuous campaign optimization.
● Perform A/B testing to enhance campaign effectiveness, using insights to refine strategies proactively.
5. Cross-Functional Collaboration:
● Coordinate closely with Sales, Product, and Tech teams to align marketing efforts with business objectives.
● Engage with creative agencies or freelancers to produce cohesive marketing assets and materials
Requirements
Required Skills and Qualifications:
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Bachelor’s degree in Marketing, Communications, Business, or a related field.
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2-4 years experience in digital or performance marketing (experience in startups or EdTech preferred).
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Familiarity with digital marketing tools (Google Analytics, Ads Manager, CRM systems).
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Strong analytical and data-driven decision-making skills.
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Excellent communication skills, creative thinking, and the ability to handle multiple projects.
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Ability to learn quickly, thrive in a dynamic startup environment, and proactively seek opportunities for growth
What we offer
What Zeraki Offers:
● Opportunity to significantly impact education across Africa.
● Collaborative, innovation-driven team culture.
● Career growth opportunities in a rapidly scaling company.
● Competitive compensation and benefits.
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